Miguel Vargas

About Miguel

Miguel Vargas is a fractional CMO focused on brand positioning, demand generation, and profitable customer growth. With 16 years in digital marketing and growth, he supports companies that need part-time marketing leadership to scale revenue, optimize CAC, strengthen competitive positioning, and improve conversion across digital channels.

Key Achievements

• ◆Increased brand awareness 300% and reduced CAC 45% at a B2B SaaS startup in 12 months
• ◆Launched a global campaign for a consumer brand that generated $50M in incremental sales
• ◆Built a marketing function from scratch for a company that reached 1M users in its first year